La identidad corporativa del transporte público de Nueva York

New York Transit Authority

Para los aficionados al branding, un manual de identidad siempre tiene encanto. Muchos no dejaríamos de pasar páginas buscando aplicaciones, reglas y proporciones. Así que imaginad cómo se debieron sentir dos empleados de la oficina de Pentagram en Nueva York, al encontrar esta auténtica joya: el manual de identidad del sistema de transporte público de Nueva York, diseñado por el mítico Massimo Vignelli en 1970. Tanto como para crear un minisite con las 182 páginas de este documento. Ala, a disfrutar.

Vía: Brand New.

Link: New York City Transit Authority Graphics Standards Manual.

New York Transit Authority

New York Transit Authority

New York Transit Authority

New York Transit Authority

New York Transit Authority

New York Transit Authority

New York Transit Authority

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